15 Retail Experts Share Predictions For 2014 In RTP Outlook Guide

07 January 2014

Have mobile payments lived up to the hype? How can retailers compete with Amazon? Are customer engagement strategies measuring up? These and other questions are asked and answered in the Retail TouchPoints 2014 Outlook Guide . A total of 15 retail industry experts — including well-known analysts, consultants and researchers, and two retailers — have [...]

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Customer Engagement Moves to Convergence at CETW13

11 December 2013

Lyle Bunn, Principal and Strategy Architect, BUNN Co. On the heels of Media Week, delegates gathered at a very successful Customer Engagement Technology World (CETW) event in New York November 6-7, 2013. The mind can go numb easily on omni-channel, 360 degree marketing, transmedia, big data, convergence, etc. etc. etc. — but these concepts and the language [...]

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Customer Engagement Technology World – November 7, 2013

04 November 2013

Panel—The Future of Design: Aesthetics with the User in Mind As technology continues to rock traditional retail, the future of the physical store is being hotly debated. What should it be? How could it better serve the shopper? How can we merge digital and physical design to transform it for the greater good of all? [...]

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OMMA Global at Advertising Week in New York

16 September 2013

Panel – Money from Mobile for the Holidays With yet another major shopping season just ahead, what’s in store for the mobile shopper? From flash sales to location-based marketing, what are the winning formulas? And will more consumers come around to mobile payments, whether from startups or established payment providers? [Moderator] Michael Foschetti, Co-Founder and President, [...]

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About ShopWork

ShopWork is BBDO and Proximity’s proprietary domain practice dedicated to empowering brands so that they truly understand, reach and meaningfully engage with the active shopper in-store and beyond, and so that the consumer journeys those brands take part in end in a purchase, again and again. We generate important insights around the many cross-channel shopping behaviors and touch points that most influence or disrupt the buy, honing in on areas of opportunity. We then create engaging shopper initiatives built to trigger the right human behaviors—regardless of place or platform.

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