ShopWork is BBDO and Proximity’s proprietary domain practice dedicated to empowering brands so that they truly understand, reach and meaningfully engage with the active shopper in-store and beyond, and so that the consumer journeys those brands take part in end in a purchase, again and again. We generate important insights around the many cross-channel shopping behaviors and touch points that most influence or disrupt the buy, honing in on areas of opportunity. We then create engaging shopper initiatives built to trigger the right human behaviors—regardless of place or platform.